DIGITAL
UX/UI ECOMMERCE
WEB DESIGNER
Hi, I'm Paul—a Senior Web Designer based in New Jersey. I love bringing ideas to life through clean, engaging web experiences that blend creativity and strategy—designs that not only look great, but truly work. Take a look at some of my recent projects below.

The House of LR&C
Shopify Homepage Redesign
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The House of LR&C
Shopify Homepage Redesign
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The House of LR&C
Shopify Homepage Redesign
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The House of LR&C
Shopify Homepage Redesign
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The House of LR&C
Shopify Homepage Redesign
View Project

Klora
Shopify Website Design
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Klora
Shopify Website Design
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Klora
Shopify Website Design
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Klora
Shopify Website Design
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Klora
Shopify Website Design
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MadeMan
Shopify Website Redesign
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MadeMan
Shopify Website Redesign
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MadeMan
Shopify Website Redesign
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MadeMan
Shopify Website Redesign
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MadeMan
Shopify Website Redesign
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Hollywood Hair Bar
Shopify Website Redesign
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Hollywood Hair Bar
Shopify Website Redesign
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Hollywood Hair Bar
Shopify Website Redesign
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Hollywood Hair Bar
Shopify Website Redesign
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Hollywood Hair Bar
Shopify Website Redesign
View Project
the man. the myth. the legend?
“Legend” is a bold title–one I hope to don in the future. As for now, I’m but a humble craftsman carving my path through the vast digital landscape. I began in 2012 as a simple web designer, getting my feet wet in a startup environment. Over time I grew into the Senior and Lead roles I hold today, honing my craft and discovering new capabilities along the way.
As a designer, I strive to make the mundane extraordinary. Design isn’t just about looking pretty–it's about creating experiences that are intuitive, accessible, and meaningful. While visual appeal draws users in, it's the thoughtful structure, clear interactions, and seamless functionality that keep them engaged. That philosophy is what drives my approach to every project I take on.
“Legend” is a bold title–one I hope to don in the future. As for now, I’m but a humble craftsman carving my path through the vast digital landscape. I began in 2012 as a simple web designer, getting my feet wet in a startup environment. Over time I grew into the Senior and Lead roles I hold today, honing my craft and discovering new capabilities along the way.
As a designer, I strive to make the mundane extraordinary. Design isn’t just about looking pretty–it's about creating experiences that are intuitive, accessible, and meaningful. While visual appeal draws users in, it's the thoughtful structure, clear interactions, and seamless functionality that keep them engaged. That philosophy is what drives my approach to every project I take on.
UX DESIGN
UI DESIGN
ECOMMERCE
RESPONSIVE DESIGN
HTML/CSS
SOCIAL ADS
DESIGN SYSTEMS
PROTOTYPING
UX DESIGN
UI DESIGN
ECOMMERCE
RESPONSIVE DESIGN
HTML/CSS
SOCIAL ADS
DESIGN SYSTEMS
PROTOTYPING
UX DESIGN
UI DESIGN
ECOMMERCE
RESPONSIVE DESIGN
HTML/CSS
SOCIAL ADS
DESIGN SYSTEMS
PROTOTYPING
FIGMA
SHOPIFY
PHOTOSHOP
FIGJAM
Midjourney
Adobe Express
Principle
Framer
DAll-E 3
FIGMA
SHOPIFY
PHOTOSHOP
FIGJAM
Midjourney
Adobe Express
Principle
Framer
DAll-E 3
FIGMA
SHOPIFY
PHOTOSHOP
FIGJAM
Midjourney
Adobe Express
Principle
Framer
DAll-E 3
UX DESIGN
UI DESIGN
ECOMMERCE
RESPONSIVE DESIGN
HTML/CSS
SOCIAL ADS
DESIGN SYSTEMS
PROTOTYPING
UX DESIGN
UI DESIGN
ECOMMERCE
RESPONSIVE DESIGN
HTML/CSS
SOCIAL ADS
DESIGN SYSTEMS
PROTOTYPING
UX DESIGN
UI DESIGN
ECOMMERCE
RESPONSIVE DESIGN
HTML/CSS
SOCIAL ADS
DESIGN SYSTEMS
PROTOTYPING
FIGMA
SHOPIFY
PHOTOSHOP
FIGJAM
Midjourney
Adobe Express
Principle
Framer
DAll-E 3
FIGMA
SHOPIFY
PHOTOSHOP
FIGJAM
Midjourney
Adobe Express
Principle
Framer
DAll-E 3
FIGMA
SHOPIFY
PHOTOSHOP
FIGJAM
Midjourney
Adobe Express
Principle
Framer
DAll-E 3