Hollywood Hair Bar
A hair care company based in Los Angeles offering clean, vegan, cruelty-free hair care made with organic herbs and vitamins to support healthy growth and restore thinning hair and edges.
Background
Hollywood Hair Bar faced challenges guiding users through a vast product catalog, making it hard for shoppers to find what they needed. As part of the rebrand, the site was designed with a clearer structure and visual hierarchy. Product categories were thoughtfully organized and prominently featured, helping users quickly find what they’re looking for. The new layout highlights bestsellers and product bundles—guiding shoppers toward the right products with ease and confidence.
Further Strategy
Ongoing sales were supported by prominent announcement banners and ticker messages across the site. These included limited-time offers, automatic discounts, and bundle deals—helping drive urgency, boost conversions, and reward customers with added value.
Rebuy was then integrated into the checkout experience, along with branded customizations, to improve conversion rates and increase average order value. By offering smart, personalized product recommendations, customers were more likely to discover complementary items and complete their purchase.
A quick shop feature was added to the kits, allowing users to easily see what products were included in each bundle without leaving the page. This streamlined the browsing experience and made it faster and easier for customers to understand the value of each kit and make a purchase.
Together, the redesigned site structure, ongoing sales, Rebuy integration, and quick shop features created a seamless, engaging shopping experience that boosted sales and elevated customer satisfaction.
