The House of LR&C
The House of LR&C is a purpose-driven fashion collective co-founded by Ciara and Russell Wilson, bringing together three distinct brands united by style, sustainability, and social impact.
Background
With three distinct brands under one roof, the homepage needed a strategic redesign to clearly organize and showcase each label and their product offerings.
STRATEGY
Updating the layout brought clarity to the brand architecture, guiding users through the unique identities while maintaining a cohesive, elevated look. The result was a clean, intuitive experience that made it easy for customers to explore and shop across all brands.
To further enhance the shopping experience, a hover effect was introduced to display size and color details at a glance, while a quickview overlay was added—enabling users to explore product info and add items to their cart without navigating away from the page.
